Natural Force is #10 on Pixel77’s “15 Most Creative About Us Pages”
Written by Claudia Radau
When it comes to making a website, there are two very distinct things you have to look out for, as far as I am concerned: the technical part, which includes all the designing, from user experience, user interface, look etc.; and the emotive, which is all about gut feelings and empathy, in the attempt to give a human “face” to the website.
Now, of course, there are actual people behind a website. Even companies are not distinct entities from the people who make them work. But the trick is actually making the users feel like they are interacting with something human.
One great way to start humanizing your website is creating an “About Us” section that does not read like spreadsheet. Make it like a biography, where interesting and funny stories, blend seamlessly with useful information about whatever the website is promoting (you, your company, your brand etc.)
To show you what I mean, I have put together a list of some of my favorite “About Us” pages from the interweb.
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