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Why We Exist

Everyone wants to be healthy…
Not everyone knows how to do it.

Our Mission

To help people live happier, healthier lives through quality nutrition while minimizing our impact on the planet.


This is How We Do It:

We handcraft our products using wholesome ingredients sourced directly from nature.

And This is Our Promise to You:

✔ Simple, Quality Ingredients. We believe in never using anything artificial or unnecessary. Ever. (We were doing “natural” and “organic” before it was cool.)

✔ Transparent Sourcing. We believe in searching the world for the best possible ingredients and then we share that story with you. (No top-secret supply chains here.)

✔ Sustainable Practices. We believe in going the extra mile and ensuring that our ingredients can be produced repeatedly and responsibly while having a minimal impact on the environment.

✔ Environmental Stewardship. We believe in respecting the planet by always treating our animals humanely and growing our crops organic and non-gmo whenever possible.

✔ Quality Education. We believe in equipping you with the tools and knowledge to transform your life through nutrition, movement, and mindset.

These are things we have always done, and always will do.

It’s pretty simple, we just think this is the
right way to do things.


So where do we go from here?

We feel really good about the quality of our products. However, we have never been fully satisfied with the way we deliver those products to the customer.

We have a vision to transition all of our products into sustainable packaging by 2020.

We will use materials like backyard compostable bags and reusable glass bottles to deliver our same high quality products in the most environmentally-friendly way.

Again, we just believe this is the right way to do things.

Learn more about Our Vision here.